by Melanie Herron | Aug 21, 2015 | Blog
Finding affordable ways to build a brand and generate new leads and patients is a top priority for most healthcare decision makers. Yet, many businesses get in the rut of marketing the same way over and over, just because that is how its always been done. Today’s...
by Melanie Herron | Aug 12, 2015 | Blog
Improving the patient experience is priority one for most healthcare organizations. They realize that one of the most effective medical marketing strategies is a happy patient. Yet the way many go about achieving this falls short. While free Wi-Fi and comfortable...
by Melanie Herron | Jul 21, 2015 | Blog
Smart medical marketers understand that in order to be effective, they must provide education through communication. Messages must be crafted in such a way that they resonate with the business’s target audience. This can be challenging when the business provides...
by Melanie Herron | Jul 7, 2015 | Blog
Let’s face it, people like easy. Video is easy. It’s no wonder that social media posts using video have the most organic reach than any other type of post on Facebook. So what are you doing to increase the amount of engagement on your social media pages? Here are five...
by Melanie Herron | Jun 8, 2015 | Blog
To successfully market a medical practice, a variety of factors must be in place. One of the most important initial steps you should take is to define your target market. This means knowing your ideal patient. If you don’t know your target market, it can be virtually...
