As we slide deeper into 2024, healthcare businesses must assess how their business is performing compared to their goals for the year. It is equally important to review marketing performance to identify changes that need to be made if a tactic is underperforming. ...
Every business makes marketing mistakes, and while the goal of any error is to learn from it, some companies continue making the same mistakes. Over time, these mistakes can damage a business’s credibility and brand appeal. Mistakes can be costly from a...
In order to grow as a business, it’s crucial to identify your marketing objectives. Without clear, achievable marketing targets, your company could operate much like a sailboat lost at sea—no direction, no support, and no idea where it’s headed. However, setting an...
When you think of the phrase stealth marketing, what comes to mind? A ninja placing unsuspecting ads in ways that only your subconscious recognizes? A kind of subliminal messaging? Kind of. But not really. At least, not today. More luxury businesses have moved to...
If you run a healthcare clinic, be it a physical therapy practice, a dentistry office, or a clinic for holistic medicine, there’s one measurable by which you will ultimately judge the success of any marketing effort: the number of new patients in the door. So...