by Melanie Herron | Apr 14, 2025 | Blog, Content Marketing, Marketing Tips, Medical Marketing
As a society, we are bombarded with information. If you have a question, you simply go online and find the answer in seconds. Or better yet, let Siri or Alexa do the work for you. The sad reality is that you can’t believe everything you read, but many do. The recent...
by Melanie Herron | Mar 4, 2025 | Blog, Content Marketing, Medical Marketing, SEO, Social Media Marketing
Effective marketing in the healthcare industry is no longer a luxury—it’s a necessity if one wants to compete. The outdated belief that a medical practice can rely solely on word-of-mouth referrals is no longer relevant or sustainable. Many medical practices...
by Melanie Herron | Feb 18, 2025 | Blog, Content Marketing, Customer Engagement, Digital marketing, Email Marketing, Marketing Tips, Medical Marketing, Social Media Marketing
It’s no secret that AI is revolutionizing our world, and the healthcare industry is no exception. From diagnostics to drug discovery, this technology is transforming patient care and providing hyper-personalized content based on the end user’s interests....
by Melanie Herron | Oct 17, 2024 | Blog, Medical Marketing
Ethical considerations and best practices in medical marketing are near and dear to my heart. It is amazing how many marketing agencies claim to offer medical marketing services but lack experience working in this highly regulated industry. I’d like to share a...
by Melanie Herron | Sep 13, 2024 | Blog, Marketing Tips, Medical Marketing, Referral Marketing
Establishing and maintaining strong relationships with physician referral sources is crucial for the growth and success of healthcare providers. In fact, it is one of the most critical medical marketing tactics any healthcare business can employ. Referral marketing...
