Ethical considerations and best practices in medical marketing are near and dear to my heart. It is amazing how many marketing agencies claim to offer medical marketing services but lack experience working in this highly regulated industry. I’d like to share a...
Establishing and maintaining strong relationships with physician referral sources is crucial for the growth and success of healthcare providers. In fact, it is one of the most critical medical marketing tactics any healthcare business can employ. Referral marketing...
As we slide deeper into 2024, healthcare businesses must assess how their business is performing compared to their goals for the year. It is equally important to review marketing performance to identify changes that need to be made if a tactic is underperforming. ...
Every business makes marketing mistakes, and while the goal of any error is to learn from it, some companies continue making the same mistakes. Over time, these mistakes can damage a business’s credibility and brand appeal. Mistakes can be costly from a...
In order to grow as a business, it’s crucial to identify your marketing objectives. Without clear, achievable marketing targets, your company could operate much like a sailboat lost at sea—no direction, no support, and no idea where it’s headed. However, setting an...