by Melanie Herron | Oct 24, 2011 | Blog
Reputation, as defined by Wikipedia is the “opinion (more technically, a social evaluation) of the group of entities toward a person.” Physicians and other medical providers’ success depend on their reputation. With the technological advancements prevalent today, it...
by Melanie Herron | Oct 17, 2011 | Blog
Social media has become very common within the healthcare arena, especially when paired with a medical marketing strategy. Medical practices and hospitals are opening their doors to a new way to reach potential patients. Those who have had concerns about whether or...
by Melanie Herron | Oct 3, 2011 | Blog
The final quarter of the year is a time of planning for business leaders. As the year’s success and challenges are reviewed, a plan for progress is also determined. Everyone wants to make more money and spend less money. To achieve this, medical practices must be...
by Melanie Herron | Sep 12, 2011 | Blog
Social media has evolved into one of the most successful and least costly ways to gain new patients. Physicians are regularly searching for ways to attract new business. A recent trend within the healthcare industry involves utilizing online sites such as Groupon and...
by Melanie Herron | Aug 29, 2011 | Blog
When I was in graduate school I learned about how patients were taking a more proactive approach to their healthcare planning. They wanted control and decision making power. Why is it then that so many patients still depend on their medical provider to tell them...
