by Melanie Herron | Jun 27, 2011 | Blog
When it comes to healthcare, patients have choices to make. If you are in a field such as ophthalmology, otolaryngology, plastic surgery or aesthetics, which often requires patients to pay out of pocket for services not covered by insurance, then you are more aware of...
by Melanie Herron | Jun 20, 2011 | Blog
One of the most important things you can do in order to drive traffic to your healthcare website from a search engine is to create and maintain an online blog. We here at MindStream Creative stress this frequently, because it is a fun and fairly straightforward way to...
by Melanie Herron | Jun 6, 2011 | Blog
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
by Melanie Herron | May 31, 2011 | Blog
Medical practices want to grow. They want to capture as many patients as they can. It is normal to want a business to be successful. The key lies in keeping the business. With a reduction in health care reimbursements, seeing more patients is more necessary than ever....
by Melanie Herron | May 16, 2011 | Blog
Blogging can be a difficult task for some physicians because the task of creating unique content on a consistent basis is stressful. At times, you might find yourself sounding like a broken record, repeating the same ideas over and over again until they are trite and...
