by Melanie Herron | Oct 8, 2012 | Blog
One of the last things you want as a medical practice is a HIPAA violation. While many have embraced social media as an effective way to market their practice, others avoid it for fear of divulging confidential patient information. Social media should not be feared....
by Melanie Herron | Jul 27, 2012 | Blog
What makes your practice stand apart from the competition? Why should a patient choose your practice over another’s? Differentiating your practice from others in your specialty and within your community is essential for success. If you are working hard trying to keep...
by Melanie Herron | Jul 18, 2012 | Blog
As marketing consultants, a question we frequently are asked is how to deliver the argument of adding social media to a medical practice. Medical providers are typically cautious when considering moving to the social media realm of marketing. This challenge puts the...
by Melanie Herron | Jul 11, 2012 | Blog
Inexpensive medical marketing seems difficult to imagine. That is because traditional marketing (TV, radio, newspaper and direct mail) methods are expensive, and depending on the market, are often ineffective. Marketing doesn’t have to be expensive or ineffective. In...
by Melanie Herron | Jul 5, 2012 | Blog
We are at the midpoint of 2012. This is an important time of the year to pause and assess where you are as a medical practice with respect to your 2012 marketing goals and objectives. Are your numbers lower or higher than you are were hoping or are you in line with...
