by Melanie Herron | Feb 27, 2014 | Blog
Growing a medical practice or facility has changed drastically over the years. Consumers understand they have a choice when it comes to medical and dental providers and insist on seeing the best. Consumers no longer trust claims made by providers that they are the...
by Melanie Herron | Feb 14, 2014 | Blog
Smart medical marketing involves knowing what works and doesn’t work. It means not being afraid to try new things to generate patients. It is measuring the return on investment (ROI) of every aspect of your strategy. It means stopping something that is not generating...
by Melanie Herron | Jan 30, 2014 | Blog
As the healthcare industry evolves into a more consumer driven marketplace it essential that businesses implement strategies that allow them to retain existing patients while securing new ones. There are many ways to market within healthcare, and thankfully they are...
by Melanie Herron | Jan 21, 2014 | Blog
The patient experience has become the cornerstone for medical practice and facility growth. Without positive patient experiences a medical practice risks negative reviews and declining revenue. A positive patient experience however, is tied to professionalism as it...
by Melanie Herron | Dec 31, 2013 | Blog
The New Year is upon us and with it comes the opportunity to grow while improving the lives of those who encounter your medical practice. Social media has proven to be an effective way to increase exposure online, engage with patients and share information. Even if...
