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Five Mistakes to Avoid in Medical Marketing

Growing a medical practice in today’s competitive marketplace can be challenging regardless the specialty. Healthcare consumers are more savvy and educated about their options. They make choices differently. They expect more from their healthcare providers. That is...

The Employee/Patient Connection and Why it Matters

More often than not, a patient’s first contact with your practice is through your employees. The impression that this encounter makes paves the way for your practices success or failure. The power of a genuine smile and interest is priceless. When people are...

Productive Physicians and Happy Patients

The past few blogs have focused on employees and patients but doctors also play a big role in retaining patients. When a patient makes contact with a practice is it usually an employee that they meet. The employees can be the highly engaged, but if the doctor is not...

How to Get Patients Asking Questions

Every doctor has been in this classic situation: “Do you have any questions?” the doctor asks. The patient replies with a “no” simultaneously shaking his or her head. The doctor feels satisfied that they have answered their patient’s questions but in reality the...

Blogging 102: Knowing What to Blog About

Staying relevant on the Internet is not hard but it is time consuming. Previous blog posts have extensively gone into depth about how to stay relevant. These include using blog posts. From keywords to content, blogs are important for medical practices. So now that you...