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A New Approach to Marketing in Healthcare

Out with the old and in with the new. That is a saying that many can appreciate, especially at the start of a new year. When it comes to marketing, however, it can be challenging to step out of our comfort zones. It is easy to get in a rut and do the same thing (or...

Should Your Medical Office Close for Lunch?

A debated topic, the decision of whether or not to leave a medical office open during lunch is an important one. The challenge, however, is meeting the needs of both patients and staff. There must be a balance when it comes to both patient and employee satisfaction...

The Power Behind the Human Connection

Even though doctors and patients these days seem to be surrounded by technology, the foundation of medicine stems from face-to-face interaction. The heart and soul of healthcare lies in human contact, genuine concern, and empathy. We here at MindStream Creative are...

What Patients Really Want from Their Doctor

We get it. Patients want a better experience. But what does this really mean? The elusive positive patient experience may seem challenging to get right without clear direction from none other than the patient. Catalyst Healthcare Research recently conducted a study of...