by Melanie Herron | Jan 5, 2011 | Blog
Medical mystery shopping has become more and more necessary and common with the health reform changes underway. The increased need to see more patients because of decreased reimbursements means that patients may potentially end up shortchanged when it comes to quality...
by Melanie Herron | Nov 15, 2010 | Blog
Over the past few years medical marketing has evolved significantly. The increased usage of the Internet has simplified the way people search for things. Businesses across the globe are utilizing the Internet to sell their wares. Due to the decrease in efficacy of...
by Melanie Herron | Nov 8, 2010 | Blog
It has been widely believed and accepted that if you provide quality patient care, your patient satisfaction rates will be high. We now know that this is not always the case. Research has shown that there is a large disparity between perceived hospital and physician...
