by Melanie Herron | May 17, 2018 | Blog
Running a successful medical practice can be a challenging endeavor, especially in today’s competitive environment. Success, however, should be measured by more than just results. It should include building a genuine rapport and trust with patients, staff and...
by Melanie Herron | Mar 27, 2017 | Blog
Marketing is one of those things you either love or don’t. Some even call it a “necessary evil.” Regardless of your opinion on the efficacy and value of marketing, you would be hard pressed to find a business that grows without it. That’s because whether you realize...
by Melanie Herron | Sep 24, 2015 | Blog
To err is human, to learn from the mistakes others have made is a priceless gift no smart doctor would refuse. Here are seven mistakes great doctors never make and how you can avoid making them too. Poor Communication Between Referral Sources Up to 80% of patients...
by Melanie Herron | May 12, 2015 | Blog
The objective of any business is to grow and one of the best ways to achieve this is through networking. Networking builds relationships with potential referral sources. Within healthcare 50-80% of new patients come from referrals. For specialists, that number is...
by Melanie Herron | Jun 19, 2014 | Blog
A new patient that is driven to your practice through a referral is a gift. Whether they are the referral of a patient or a doctor, they should be cherished. The trust that precedes the referral must also be maintained in order to continue to see referrals increase....
