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Understanding Your Medical Website and Why it Matters

The healthcare industry has changed dramatically over the recent years. Patients are aware now more than ever of the choices they have. Medical providers that offer fee for service specialties such as plastic surgery and LASIK, are often more aware of this than most...

Tips to Monitor Your Professional Online Reputation

In the 21st century, managing a reputation online is vital to the survival and growth of a medical practice. The Internet is usually the first place a new patient encounters a practice. How the practice is represented online will determine if a prospective patient...

Productive Physicians and Happy Patients

The past few blogs have focused on employees and patients but doctors also play a big role in retaining patients. When a patient makes contact with a practice is it usually an employee that they meet. The employees can be the highly engaged, but if the doctor is not...

Four Tips for Building Consumer Trust in Healthcare

Effective marketing strategies are designed to both attract new patients and retain existing ones. Many medical marketing strategies focus on attracting new patients and ignore strategies for patient retention. The best way to retain existing patients is by building...