by Melanie Herron | Jun 23, 2015 | Blog
Social media can be a highly effective tool for marketing a medical practice. The trick is to know how to use it in a way that both engages fans and connects existing and prospective patients to one another. Here are three strategies that will help make your social...
by Melanie Herron | Nov 26, 2014 | Blog
The health care marketing evolution has become quite sophisticated. Patients are more involved than ever before in their health care planning and as such, have become more refined in their physician selection process. In order to engage this new generation of...
by Melanie Herron | Oct 7, 2014 | Blog
Branding, it brings to mind the likes of Coke, Disney and Apple. You know, the multi-million dollar organizations with huge marketing budgets. Until recently the proper branding of a healthcare organization was an afterthought. Branding was something that was left to...
by Melanie Herron | Aug 25, 2014 | Blog
Your facility has a “Back to School”event coming up. You’ll be given school/sports physicals, immunizations, and you’ve even decided to add some fun events into the day for the children. But if you’re simply relying on a newspaper or television ad to get the word out...
by Melanie Herron | Jul 18, 2014 | Blog
Let’s face it; working in a medical practice is a busy gig. Staff and providers are busy seeing patients from the time they walk in the door. Marketing is often the last thing a team member is thinking about. Yet it must be part of their day-to-day patient...
