by Melanie Herron | Nov 3, 2017 | Blog
As the current year nears its end, it is the perfect time for businesses to begin strategizing for the year ahead. It is also an ideal time to audit what worked and didn’t in 2017. Most small to midsize healthcare organizations function without a marketing plan. This...
by Melanie Herron | Dec 19, 2014 | Blog
One of the most important steps to effectively market a medical practice is to have a plan. Knowing where you were and where you want to be from a growth standpoint is essential. Here are three tips to building a successful marketing strategy that will put you on the...
by Melanie Herron | Oct 31, 2014 | Blog
Implementing a social media presence is a big step towards effectively marketing a medical practice or facility. For many practices, the decision to get started in social media is arduous. Once the presence has been established, practices often find themselves waiting...
by Melanie Herron | Jul 18, 2014 | Blog
Let’s face it; working in a medical practice is a busy gig. Staff and providers are busy seeing patients from the time they walk in the door. Marketing is often the last thing a team member is thinking about. Yet it must be part of their day-to-day patient...
by Melanie Herron | Mar 14, 2014 | Blog
Social media marketing has transformed the way medical practices, facilities and hospitals communicate with their patients and community. Social media provides a place for patients to share their experience and ask questions. It also provides a place for the...