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Why Keywords Matter in Your Healthcare Website

Have you ever found yourself itching for information? Have you ever been curious to know the answer to a particular question or the location of a particular place? How often have you gone to Google or another search engine trying to find the answer, only to be...

Blogging: The Road to New Patients

After creating a website for your medical practice, it is important to keep it updated to remain relevant on the Internet. Blogging is the easiest way to make website updates that make a website stay relevant on the Internet. What is a Blog? Blogs have been around for...

Don’t Put All Your Marketing Eggs in One Basket

When marketing in any industry, it is important to choose the most effective ways to promote your business with the smallest monetary investment. Social media marketing has evolved into a very popular way for businesses to promote their practice and facilitate...

Should You Hire a Marketing Employee or Outsource?

A common question among medical practices is whether or not they should hire a full-time marketing person or outsource. I can appreciate both sides of the debate having worked as both the marketing director of several health care organizations as well as the president...

What Makes a Healthcare Website Great?

If you want to grow your medical practice, you must have a website. There really are no ifs ands or buts about it. Today’s patients expect it. Many are even frustrated when a provider they are considering does not have a website. It affects the providers’ credibility...