by Melanie Herron | Nov 28, 2012 | Blog
Within the healthcare industry, social media allows providers to engage and educate their patients and prospective patients. Many practices are interested in joining the more than 11 million businesses that have a Facebook page but are hesitant. Two things holding...
by Melanie Herron | Oct 24, 2012 | Blog
Even though doctors and patients these days seem to be surrounded by technology, the foundation of medicine stems from face-to-face interaction. The heart and soul of healthcare lies in human contact, genuine concern, and empathy. We here at MindStream Creative are...
by Melanie Herron | Oct 17, 2012 | Blog
The implementation of social media is something that many medical practices are hesitant to take on. The confusion about what to post or not post is only part of the list of concerns some doctors have. Many practices simply don’t have the time to get started nor...
by Melanie Herron | Oct 8, 2012 | Blog
One of the last things you want as a medical practice is a HIPAA violation. While many have embraced social media as an effective way to market their practice, others avoid it for fear of divulging confidential patient information. Social media should not be feared....
by Melanie Herron | Sep 27, 2012 | Blog
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
