by Melanie Herron | Feb 13, 2013 | Blog
With almost 90% of businesses on Facebook, the climate of communicating with patients has changed dramatically. It is no longer a matter of if a healthcare provider should join social media; it is a matter of when. Deciding to implement social media within healthcare...
by Melanie Herron | Feb 1, 2013 | Blog
Blogging is one of the most effective ways to generate new leads and patients for your medical organization. Marketing has evolved from selling to educating. Blogs allow businesses to provide information on a variety of topics that are relevant to their organization....
by Melanie Herron | Jan 25, 2013 | Blog
A common question among medical practices is whether or not they should hire a full-time marketing person or outsource. I can appreciate both sides of the debate having worked as both the marketing director of several health care organizations as well as the president...
by Melanie Herron | Jan 11, 2013 | Blog
If you are looking for ways to create a bigger presence for your medical practice or facility look consider social media. Social media provides a powerful way to increase a medical practices exposure to potential patients. Social media marketing is one of the best...
by Melanie Herron | Dec 18, 2012 | Blog
Most people are aware of the potential HIPAA violations that can occur when using social media within a healthcare setting. But what many fail to recognize is the potential risk made by employees who utilize social media personally. A study by Nucleus Research found...
