by Allie O'Brien | Apr 11, 2024 | Blog, Customer Engagement, Marketing Tips, Social Media Marketing
In today’s digital landscape, it’s easy to get lost in social media metrics and algorithms. As brands navigate this competitive landscape, capturing and maintaining their audience’s attention on social platforms is essential. At MindStream Creative,...
by Allie O'Brien | Jan 29, 2024 | Blog, Content Marketing, Creative, Social Media Marketing
In the ever-evolving social media landscape, TikTok has emerged as more than just a platform for creative videos and dance challenges. Surprisingly, this dynamic app has quietly transformed into a powerful search engine, changing how users discover and consume...
by Allie O'Brien | Feb 7, 2023 | Blog, Branding, Digital marketing, Marketing Tips, SEO, Social Media Marketing
Brand awareness is the ability to have your desired customer recognize your brand and associate it with specific products and services. Small businesses must focus their marketing efforts on strengthening brand awareness to increase trust and credibility to stand out...
by Melanie Herron | Jul 12, 2019 | Blog, Social Media Marketing
Return on investment isn’t a new concept. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. For some areas of marketing, putting ROI into concrete figures is pretty black and white (and...
by Melanie Herron | Nov 16, 2018 | Blog
As the end of the year approaches it is time to reflect on your business’s successes and failures and plan for the coming year. Understanding what is working for other companies can help save time and money while often generating more significant returns. You...
