No one starts a business – invests capital and sweat equity into an entrepreneurial effort – without dreams of setting a higher standard in his or her market. If you have something of value to offer and you feel these goods or services can truly make a difference in...
The end of the year is near. And that is a great thing for most Americans. While many businesses grew amid the pandemic, many suffered drastically. As we look to the year ahead, savvy business owners and leaders consider how to utilize marketing to make up for their...
Marketing isn’t rocket science, but it does take experience to do it well. Yet many businesses don’t have the time or the money to fail in marketing. To help, we’ve put together the seven biggest sins (ahem, mistakes) businesses make. Our goal is that this information...
Virtually every business in the world has a competitor of some kind. Coke versus Pepsi, iPhone versus Samsung, and the list goes on and on. Competition is good. It provides consumers with choices. When it comes to healthcare, choices can bring life-saving options to...
To successfully market a medical practice, a variety of factors must be in place. One of the most important initial steps you should take is to define your target market. This means knowing your ideal patient. If you don’t know your target market, it can be virtually...
