by Melanie Herron | May 23, 2019 | Blog, Referral Marketing
When the television switches over to ads, do you watch them or get a snack? What about the radio station? A whopping 86% of consumers change the channel, mute the TV or skip ads, according to this report. So, how do you get through to your target customers? Word of...
by Melanie Herron | Jul 19, 2016 | Blog
Many medical practices have successfully grown with little to no marketing at all. The majority of these practices rely on referral or word of mouth marketing. The challenge with this medical marketing strategy is that the entire business depends on one tactic. These...
by Melanie Herron | Jun 29, 2016 | Blog
Word of mouth (WOM) marketing is considered by 59% of small business owners to be the most effective form of marketing. Yet, many healthcare organizations fail to use WOM to its’ full potential. This is especially true for medical practices, where smaller marketing...