by Melanie Herron | Feb 25, 2021 | Blog, Marketing Tips, Medical Marketing, Referral Marketing
Healthcare has become a highly competitive business. Patients have evolved into healthcare connoisseurs with high expectations of their providers. Most consumers do a significant amount of homework before choosing a provider or having a procedure. With this evolution,...
by Melanie Herron | Jan 29, 2021 | Blog, Marketing Tips, Medical Marketing, Referral Marketing
It can be incredibly frustrating to work on a marketing campaign and not see the results you anticipated. Unfortunately, it is not uncommon. A campaign that sounded like a great idea can turn out to be a dud. The backbone of any successful marketing strategies...
by Melanie Herron | Aug 15, 2019 | Blog, Referral Marketing
You’ve probably heard that success in business is often more about who you know than what you do. While knowing the right people can launch your business’s success, if you don’t provide a quality product, your success will be limited. Developing relationships...
by Melanie Herron | May 23, 2019 | Blog, Referral Marketing
When the television switches over to ads, do you watch them or get a snack? What about the radio station? A whopping 86% of consumers change the channel, mute the TV or skip ads, according to this report. So, how do you get through to your target customers? Word of...