by Melanie Herron | Jul 19, 2016 | Blog
Many medical practices have successfully grown with little to no marketing at all. The majority of these practices rely on referral or word of mouth marketing. The challenge with this medical marketing strategy is that the entire business depends on one tactic. These...
by Melanie Herron | Jun 29, 2016 | Blog
Word of mouth (WOM) marketing is considered by 59% of small business owners to be the most effective form of marketing. Yet, many healthcare organizations fail to use WOM to its’ full potential. This is especially true for medical practices, where smaller marketing...
by Melanie Herron | Jun 15, 2016 | Blog
The need with which healthcare providers share information with patients must evolve to meet the regulatory requirements of Meaningful Use, Value-based purchasing and the Hospital Readmissions Reduction Program. In order to improve compliance and outcomes, these...
by Melanie Herron | May 26, 2016 | Blog
Authenticity can be defined as being real or genuine. As humans bombarded with over the top marketing messages, we have naturally become skeptics and hesitant to believe almost anything we hear. Businesses have become likened to politicians, just trying to get the...
by Melanie Herron | May 3, 2016 | Blog
Color evokes an emotional response within people. In healthcare, the colors used in marketing and branding can give a patient confidence or make them feel at edge. Studies have shown that color can influence 60-80% of a customer’s buying decision. Studies also show...
