by Melanie Herron | Jan 30, 2015 | Blog
A few years ago I received a call from my daughter’s pediatric dentist. We were very pleased with the quality of care received from the practice but had to switch to another provider due to insurance changes. Her dentist was calling to thank me for the kind words I...
by Melanie Herron | Jan 16, 2015 | Blog
An important component of a successful medical practice is community awareness. People within the community must be aware of your practice, providers and services in order to be a contender for their patronage. One of the best ways to generate excitement within a...
by Melanie Herron | Jan 9, 2015 | Blog
The patient experience is one that can propel a medical practice towards success or can be its downfall. It is virtually impossible to maintain a perfect patient satisfaction rating; however practices should strive towards it. Online business listing sites such as...
by Melanie Herron | Dec 31, 2014 | Blog
Social media marketing for a medical practice varies significantly from marketing within other industries. The biggest difference is HIPAA and protecting your patient’s privacy. This can make launching a social media strategy daunting. Once you get past this hurdle...
by Melanie Herron | Dec 23, 2014 | Blog
Every relationship starts with that first phone call, that first meeting between your practice and your potential patient. First impressions can help make or break your healthcare marketing strategy. This is common knowledge, yet many practices find that business is...
