by Melanie Herron | Feb 21, 2014 | Blog
Within any organization it is important to measure the effectiveness of your marketing strategy. This also applies to the unique healthcare industry. Dollars are often tight and must be spent wisely. To ensure you are making the most out of your marketing investment,...
by Melanie Herron | Feb 14, 2014 | Blog
Smart medical marketing involves knowing what works and doesn’t work. It means not being afraid to try new things to generate patients. It is measuring the return on investment (ROI) of every aspect of your strategy. It means stopping something that is not generating...
by Melanie Herron | Feb 7, 2014 | Blog
Eye contact is something we admire in a person. It shows respect and tells us that the person we are speaking to is paying attention to what we are saying. It is easy to understand why a patient would be frustrated with a doctor who is too busy looking at computer...
by Melanie Herron | Jan 30, 2014 | Blog
As the healthcare industry evolves into a more consumer driven marketplace it essential that businesses implement strategies that allow them to retain existing patients while securing new ones. There are many ways to market within healthcare, and thankfully they are...
by Melanie Herron | Jan 21, 2014 | Blog
The patient experience has become the cornerstone for medical practice and facility growth. Without positive patient experiences a medical practice risks negative reviews and declining revenue. A positive patient experience however, is tied to professionalism as it...
