by Melanie Herron | Jun 23, 2015 | Blog
Social media can be a highly effective tool for marketing a medical practice. The trick is to know how to use it in a way that both engages fans and connects existing and prospective patients to one another. Here are three strategies that will help make your social...
by Melanie Herron | Jun 8, 2015 | Blog
To successfully market a medical practice, a variety of factors must be in place. One of the most important initial steps you should take is to define your target market. This means knowing your ideal patient. If you don’t know your target market, it can be virtually...
by Melanie Herron | May 27, 2015 | Blog
Social media has won the hearts of businesses across the globe. Tools, such as Facebook, Twitter and LinkedIn have become a cornerstone for business communication and promotion. However, the reasons for implementing social media into a medical practice can go much...
by Melanie Herron | May 12, 2015 | Blog
The objective of any business is to grow and one of the best ways to achieve this is through networking. Networking builds relationships with potential referral sources. Within healthcare 50-80% of new patients come from referrals. For specialists, that number is...
by Melanie Herron | May 6, 2015 | Blog
The significance of delivering positive patient experiences is something most healthcare providers understand. Not only can a patient’s experience affect reimbursement rates, it can also make or break a medical practice in terms of growth. Now recent study findings...
by Melanie Herron | Apr 17, 2015 | Blog
In a busy medical practice it is nearly impossible to maintain a perfect reputation 100 percent of the time. Patients have different opinions and expectations of your practice and while most patients will sing your praises, you are bound to disappoint at least one....
