by Melanie Herron | Jan 2, 2025 | Blog, Content Marketing, Digital marketing, Email Marketing, Marketing Tips, SEO, Videos
Marketing is constantly changing and advancing how we reach and connect with our target audience and customers. What worked yesterday might not work tomorrow. To stay ahead of the game in 2025, businesses need to be aware of these key trends: Voice Search: Your...
by Melanie Herron | Dec 12, 2024 | Blog, Digital marketing, Marketing Tips, SEO, Social Media Marketing, Website Design
What’s the point of having a beautiful website if it isn’t discoverable on the first page of search results? Ninety percent of all internet searches happen on Google, so checking as many makes-Google-happy-boxes as possible is a smart move to improving your online...
by Melanie Herron | Dec 7, 2024 | Blog, Branding, Content Marketing, Digital marketing, Marketing Tips, Medical Marketing, Social Media Marketing
Every business, regardless of its size, encounters marketing blunders. The key is to learn from these mistakes, but some companies repeatedly fall into the same traps. Over time, these errors can tarnish a brand’s reputation and appeal. For small to medium-sized...
by Melanie Herron | Oct 2, 2024 | Blog, Content Marketing, Digital marketing, Email Marketing, Marketing Tips, Social Media Marketing
Email marketing isn’t dead. Social media marketing isn’t the only game in town. Marketing has evolved, and most businesses have seen the benefits of using digital tactics such as social media marketing to grow their business. Or perhaps they see that their...
by Melanie Herron | Aug 1, 2024 | Blog, Content Marketing, Digital marketing, Marketing Tips, SEO
Maintaining a solid online presence is crucial for the success of any business. One key aspect of enhancing online visibility is regularly updating your website for search engine optimization (SEO) purposes. Search engines constantly update their algorithms, and by...
by Melanie Herron | Jul 15, 2024 | Blog, Content Marketing, Digital marketing, Marketing Tips, Medical Marketing, Social Media Marketing
As we slide deeper into 2024, healthcare businesses must assess how their business is performing compared to their goals for the year. It is equally important to review marketing performance to identify changes that need to be made if a tactic is underperforming. ...
