by Melanie Herron | Jul 1, 2026 | Blog, Content Marketing, Digital marketing, marketing strategy, Marketing Tips, Medical Marketing, nonprofit marketing, Social Media Marketing
We often speak with business owners who feel frustrated and somewhat embarrassed by this issue. She leads a growing company in Bend with strong revenue and a product in demand. Despite retaining an agency that provides regular reports on reach, impressions, and...
by Melanie Herron | Apr 1, 2026 | Blog, Digital marketing, Email Marketing, marketing strategy, Marketing Tips, Medical Marketing, nonprofit marketing, SEO, Social Media Marketing
Every business has a target customer: the demographic best suited for its products or services. Larger organizations may cater to multiple demographics across several business areas. Identifying your target audience through generational marketing strategies is key to...
by Melanie Herron | Nov 1, 2025 | Blog, Marketing Tips, nonprofit marketing, Social Media Marketing
November is synonymous with gratitude and giving. Heck, there’s even a day dedicated to giving to your favorite nonprofit organizations. But when your nonprofit relies on fundraising to keep the doors open, you must expand your goals beyond a single day, or two...
by Melanie Herron | Aug 1, 2025 | Blog, Content Marketing, Creative, Digital marketing, Marketing Tips, Medical Marketing, SEO, Social Media Marketing
Like with most business services, quality differs. And when it comes to marketing, choosing the “right” marketing partner is a critical decision that can significantly impact your business’s success. While hiring an in-house marketing employee or...
by Melanie Herron | Jul 1, 2025 | Blog, Customer Engagement, Email Marketing, Medical Marketing, Social Media Marketing
Healthcare has become a commodity and simply providing a service or treatment isn’t enough anymore. For healthcare practices, true, sustainable growth comes from fostering genuine connections and building trust with your patients. This is where relationship...
by Melanie Herron | Jun 11, 2025 | Blog, Branding, Creative, Design, Digital marketing, Marketing Tips, Medical Marketing, Social Media Marketing, Website Design
Have you ever walked into an emergency room and instantly registered the bold red signage? Or felt a sense of calm in a spa designed with soft blues and greens? This isn’t accidental. It’s the power of color psychology at play, a vital tool in shaping...
