by Melanie Herron | Sep 24, 2015 | Blog
To err is human, to learn from the mistakes others have made is a priceless gift no smart doctor would refuse. Here are seven mistakes great doctors never make and how you can avoid making them too. Poor Communication Between Referral Sources Up to 80% of patients...
by Melanie Herron | Aug 21, 2015 | Blog
Finding affordable ways to build a brand and generate new leads and patients is a top priority for most healthcare decision makers. Yet, many businesses get in the rut of marketing the same way over and over, just because that is how its always been done. Today’s...
by Melanie Herron | Nov 20, 2014 | Blog
Implementing a social media marketing strategy can be a daunting task. Many practices assign the job of managing social media to a staff member who is comfortable using social sites such as Facebook and Twitter. There is a considerable difference between running a...
by Melanie Herron | Nov 7, 2014 | Blog
Your website is probably the most important medical marketing asset in your arsenal. Think about it. It is often the first way a patient is introduced to you and your practice. What kind of impression does your website make? Is it engaging? Is it easy to navigate?...
by Melanie Herron | Sep 19, 2014 | Blog
Growing a healthcare business today is quite different than it was ten or even five years ago. Traditional marketing, such as TV, radio and print are no longer the primary focus of successful businesses. Cost effective medical marketing strategies are mainstream with...
