by Melanie Herron | Apr 14, 2025 | Blog, Content Marketing, Marketing Tips, Medical Marketing
As a society, we are bombarded with information. If you have a question, you simply go online and find the answer in seconds. Or better yet, let Siri or Alexa do the work for you. The sad reality is that you can’t believe everything you read, but many do. The recent...
by Allie O'Brien | Apr 25, 2023 | Blog, Digital marketing, Marketing Tips, SEO
In today’s digital age, businesses and individuals rely heavily on the Internet to reach their target audience. Content marketing is one of the most effective ways to reach a wider audience. One of the most effective forms of content marketing is blog writing....
by Melanie Herron | Nov 30, 2020 | Blog, Content Marketing, Marketing Tips, SEO
Websites are often the first introduction a customer has to a business. Therefore, the website should be attractive, informative, and easy to navigate. But that means nothing if the website doesn’t show up high on search results. The goal of content marketing is to...
by Melanie Herron | Jan 20, 2020 | Blog, Content Marketing, Marketing Tips, Medical Marketing, Social Media Marketing
“You can’t hit targets you aren’t aiming at.” This compelling quote from the founder of BNI founder, Dr. Ivan Misner, is a perfect introduction to the importance of goal setting. The new year brings about change in many forms. In business, the new year often means...
by Melanie Herron | Oct 11, 2018 | Blog
In marketing, when it comes to measuring results, some things aren’t crystal clear. While some campaigns provide a clear roadmap to its success or failure, others can get downright confusing. Content marketing is an area that tends to lean towards the latter. However,...
