by Melanie Herron | May 9, 2017 | Blog
Having a website is one thing. Getting found online is another. For a website to rank well online, certain tactics must be implemented. While some are a one-time occurrence, others require regular maintenance. Search engine optimization (SEO), can get rather...
by Melanie Herron | Apr 14, 2017 | Blog
Having a website is not enough anymore. The extreme competitiveness of the healthcare marketplace has created urgency for businesses to have a website that gets found, gets clicks and gets calls. In our opinion, the most valuable marketing tool a business can have...
by Melanie Herron | Dec 14, 2015 | Blog
As the year comes to a close and medical practices see the last of their patients of 2015, the needs and goals of the New Year begin to take shape in the minds of organization leaders. Due to the time involved in creating a strategic marketing plan, businesses often...
by Melanie Herron | Nov 23, 2015 | Blog
Marketing is an evolutionary process. What works for one business, may not work for another. Businesses must stay in tune to the hottest trends when it comes to successfully marketing their organization. As a medical marketing firm, finding and sharing the latest...
by Melanie Herron | Oct 9, 2015 | Blog
There are many facets to medical marketing. In order to be successful one must consider where the bulk of the revenue generated is coming from. According to the Pareto Principle, 80% of the revenue a practice generates comes from 20% of patients (customers). Rather...
