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How Seasonal Marketing Can Help Your Medical Practice

For many practices, the seasons present varied marketing opportunities. Certain procedures and treatments are performed best during specific times of the year. Different seasons also bring patients in that you do not normally see during other times of the year. Though...

Five Mistakes to Avoid in Medical Marketing

Growing a medical practice in today’s competitive marketplace can be challenging regardless the specialty. Healthcare consumers are more savvy and educated about their options. They make choices differently. They expect more from their healthcare providers. That is...

Your Medical Practice is On Social Media – Now What?

Implementing a social media presence is a big step towards effectively marketing a medical practice or facility. For many practices, the decision to get started in social media was arduous. Once the presence has been established, practices often find themselves...

Why Keywords Matter in Your Healthcare Website

Have you ever found yourself itching for information? Have you ever been curious to know the answer to a particular question or the location of a particular place? How often have you gone to Google or another search engine trying to find the answer, only to be...

Tips to Monitor Your Professional Online Reputation

In the 21st century, managing a reputation online is vital to the survival and growth of a medical practice. The Internet is usually the first place a new patient encounters a practice. How the practice is represented online will determine if a prospective patient...