by Melanie Herron | Aug 29, 2013 | Blog
A conscious consumer is someone who is critically aware of his or her decisions pertaining to goods and services. As the demand for health care increases, patients need to make more conscious decisions. Doctors can help encourage patients to be conscious consumers by...
by Melanie Herron | Aug 9, 2013 | Blog
Every doctor has been in this classic situation: “Do you have any questions?” the doctor asks. The patient replies with a “no” simultaneously shaking his or her head. The doctor feels satisfied that they have answered their patient’s questions but in reality the...
by Melanie Herron | Jul 18, 2013 | Blog
A marketing plan’s purpose is to attract new patients and retain old ones. An important component of a successful marketing strategy is social media and it is important to remember that marketing should not only be about your practice. A prospective patient often...
by Melanie Herron | Jul 11, 2013 | Blog
Medical marketing can seem overwhelming at times but can be made easier by streamlining your medical marketing efforts. To make marketing efforts easier, a practice can develop a marketing plan and conduct a marketing analysis. 1. Conduct a Marketing Analysis A...
by Melanie Herron | Jun 19, 2013 | Blog
Staying relevant on the Internet is not hard but it is time consuming. Previous blog posts have extensively gone into depth about how to stay relevant. These include using blog posts. From keywords to content, blogs are important for medical practices. So now that you...
