by Melanie Herron | Mar 12, 2026 | Blog, Branding, Customer Engagement, marketing strategy, Marketing Tips, Medical Marketing
People trust people, not brands. When you have a health concern, do you pick the place with the nicest logo? Probably not. You look for a person, someone who has the right expertise and who you feel you can trust and who cares about you. That’s why, even though...
by Melanie Herron | Jan 28, 2019 | Blog, Branding
The psychology of color’s effect, when used in marketing, has been debated for years. Some experts claim that specific colors should be used in marketing as they elicit desired emotions and buying behaviors. While color has been proven to enhance long-term memory,...
by Melanie Herron | Jul 19, 2016 | Blog
Many medical practices have successfully grown with little to no marketing at all. The majority of these practices rely on referral or word of mouth marketing. The challenge with this medical marketing strategy is that the entire business depends on one tactic. These...
