by Melanie Herron | Sep 27, 2013 | Blog
More often than not, a patient’s first contact with your practice is through your employees. The impression that this encounter makes paves the way for your practices success or failure. The power of a genuine smile and interest is priceless. When people are...
by Melanie Herron | Sep 20, 2013 | Blog
As mentioned in previous blog posts, it is very important to utilize the fact that employees can be advocates for your practice. An engaged employee will be able to convince potential patients that your practice is the best choice for the services they need. They...
by Melanie Herron | Aug 15, 2013 | Blog
When you create a brand for your practice, it is important to market it so people choose it over the competition. One way to strengthen your brand is to start viewing your employees as your brand advocates. An employee advocate is someone that promotes your practice...
by Melanie Herron | Aug 1, 2013 | Blog
In a previous blog, we mentioned that happy employees are the “lifeblood” of the practice. Before a patient meets the doctor, they make first contact with an employee through the phone or in person. If that first encounter is less than desirable you are at risk of the...
by Melanie Herron | Jul 2, 2013 | Blog
The first impression of your practice is typically not the first time a new patient sees the building but when the patient calls in to request an appointment. The tone in which an employee talks to patients can either drive away or pull a patient in. Your employees’...
