by Melanie Herron | Jul 31, 2016 | Blog
Social media marketing has evolved into a highly effective tactic for deepening relationships with patients and continuing the communication after they leave the office. Yet when healthcare providers communicate with patients on public sites such as Facebook they run...
by Melanie Herron | Dec 31, 2014 | Blog
Social media marketing for a medical practice varies significantly from marketing within other industries. The biggest difference is HIPAA and protecting your patient’s privacy. This can make launching a social media strategy daunting. Once you get past this hurdle...
by Melanie Herron | Mar 28, 2014 | Blog
The majority of medical practices have realized the necessity of having a social media presence for improved communication and business growth. According to Pew Internet Research, 41% of patients look for medical content on social media sites and 94% of those patients...
by Melanie Herron | May 8, 2012 | Blog
Many medical practices begin using social media sites such as Facebook and Twitter because they feel that is what they need to do to remain competitive. While social media marketing is quite popular and beneficial, if not given proper attention, it can actually...
