by Melanie Herron | Apr 1, 2026 | Blog, Digital marketing, Email Marketing, marketing strategy, Marketing Tips, Medical Marketing, nonprofit marketing, SEO, Social Media Marketing
Every business has a target customer: the demographic best suited for its products or services. Larger organizations may cater to multiple demographics across several business areas. Identifying your target audience through generational marketing strategies is key to...
by Melanie Herron | Apr 26, 2018 | Blog
Just as each person is unique, so too is the type of marketing that resonates with and propels them to buy. Thankfully, there are guidelines for to help businesses successfully market across generations. Here are five tips to help you build your brand across...
by Melanie Herron | Jul 21, 2015 | Blog
Smart medical marketers understand that in order to be effective, they must provide education through communication. Messages must be crafted in such a way that they resonate with the business’s target audience. This can be challenging when the business provides...
