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Five Tips to Effectively Market Across Generations

Just as each person is unique, so too is the type of marketing that resonates with and propels them to buy. Thankfully, there are guidelines for to help businesses successfully market across generations. Here are five tips to help you build your brand across...

Why Generational Marketing is Necessary in Healthcare

Smart medical marketers understand that in order to be effective, they must provide education through communication. Messages must be crafted in such a way that they resonate with the business’s target audience. This can be challenging when the business provides...

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