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Streamlining your Medical Marketing Efforts

Medical marketing can seem overwhelming at times but can be made easier by streamlining your medical marketing efforts. To make marketing efforts easier, a practice can develop a marketing plan and conduct a marketing analysis. 1.    Conduct a Marketing Analysis A...

How Listening Changes Everything in Healthcare

Health is one of the most valuable things to any individual. As someone who has an impact on a patient’s wellbeing, lending a listening ear to fears and concerns is important for you to remember, because it is one of the most direct ways to grow your practice....

Should You Hire a Marketing Employee or Outsource?

A common question among medical practices is whether or not they should hire a full-time marketing person or outsource. I can appreciate both sides of the debate having worked as both the marketing director of several health care organizations as well as the president...

A New Approach to Marketing in Healthcare

Out with the old and in with the new. That is a saying that many can appreciate, especially at the start of a new year. When it comes to marketing, however, it can be challenging to step out of our comfort zones. It is easy to get in a rut and do the same thing (or...