by Melanie Herron | Jun 5, 2012 | Blog
Many of today’s consumers are quite tech savvy and rely heavily on the internet to research virtually everything, including doctors they are considering seeing. If you are not managing your online reputation, you are doing yourself a disservice. While you may offer...
by Melanie Herron | May 23, 2012 | Blog
Medical providers across the globe face a daily frustration – patient no-shows. What makes matters worse is the fact that when a patient doesn’t show up for an appointment, the practice loses money. One no show a day can equate to an average loss of revenue of over...
by Melanie Herron | Apr 16, 2012 | Blog
Social media marketing for a medical practice varies significantly from marketing within other industries. The biggest difference is HIPAA and protecting your patient’s privacy. This can make launching a social media strategy daunting. Once you get past this hurdle...
by Melanie Herron | Jan 23, 2012 | Blog
We are all guilty of it. We get so caught up in what we are doing, so focused in completing our job, we forget to smile. In a patient or any other customer facing career, a smile is a necessity. A smile eases tension and adds warmth. Think about it. When you go to the...
by Melanie Herron | Jan 4, 2012 | Blog
A website is one of the best tools a medical practice can have to reach out to potential and existing patients. It is often one of the first places prospects go to learn more about you. When they land on your homepage, do they feel confident in your ability to provide...
