by Melanie Herron | Feb 14, 2012 | Blog
Have you ever considered the impression a caller receives when they dial into your practice? Are they given a warm and friendly hello? Are they immediately put on hold for extended lengths of time? Are they transferred to everyone in your practice so they can simply...
by Melanie Herron | Jan 23, 2012 | Blog
We are all guilty of it. We get so caught up in what we are doing, so focused in completing our job, we forget to smile. In a patient or any other customer facing career, a smile is a necessity. A smile eases tension and adds warmth. Think about it. When you go to the...
by Melanie Herron | Jan 17, 2012 | Blog
The reasons for implementing social media into a medical practice go much deeper than just a need to get more patients. As we get back to humanizing medicine it is important to remember that social media doesn’t have to be distant. Social media is actually about...
by Melanie Herron | Jan 4, 2012 | Blog
A website is one of the best tools a medical practice can have to reach out to potential and existing patients. It is often one of the first places prospects go to learn more about you. When they land on your homepage, do they feel confident in your ability to provide...
by Melanie Herron | Dec 28, 2011 | Blog
Implementing a social media marketing strategy can be a daunting task. Many practices assign the job of managing social media to a staff member who is comfortable using social sites such as Facebook and Twitter. There is a considerable difference between running a...
