by Melanie Herron | Oct 24, 2014 | Blog
Social media is an attractive medical marketing strategy for most healthcare practices. The appeal of connecting with the community via a very affordable and easy-to-use platform makes it an ideal choice, but it often prompts a common question: how do you maintain...
by Melanie Herron | Oct 7, 2014 | Blog
Branding, it brings to mind the likes of Coke, Disney and Apple. You know, the multi-million dollar organizations with huge marketing budgets. Until recently the proper branding of a healthcare organization was an afterthought. Branding was something that was left to...
by Melanie Herron | Sep 19, 2014 | Blog
Growing a healthcare business today is quite different than it was ten or even five years ago. Traditional marketing, such as TV, radio and print are no longer the primary focus of successful businesses. Cost effective medical marketing strategies are mainstream with...
by Melanie Herron | Aug 25, 2014 | Blog
Your facility has a “Back to School”event coming up. You’ll be given school/sports physicals, immunizations, and you’ve even decided to add some fun events into the day for the children. But if you’re simply relying on a newspaper or television ad to get the word out...
by Melanie Herron | Jul 25, 2014 | Blog
In a busy medical practice it is nearly impossible to maintain a perfect reputation 100 percent of the time. Patients have different opinions and expectations of your practice and while most patients will sing your praises, you are bound to disappoint at least one....
