by Melanie Herron | Nov 6, 2015 | Blog
Your facility has a holiday savings event coming up. You’ll be giving free mini facials, product demonstrations and samples, and you’ve even decided to add some fun contests into the day for those who attend. But if you’re simply relying on a newspaper or television...
by Melanie Herron | Oct 20, 2015 | Blog
In order to be effective, receive reimbursements and grow, healthcare organizations must be in tune to the patient experience. The challenge, however, is having a clear-cut and effective way to measure and understand the patient experience so the right changes can be...
by Melanie Herron | Aug 12, 2015 | Blog
Improving the patient experience is priority one for most healthcare organizations. They realize that one of the most effective medical marketing strategies is a happy patient. Yet the way many go about achieving this falls short. While free Wi-Fi and comfortable...
by Melanie Herron | Jun 23, 2015 | Blog
Social media can be a highly effective tool for marketing a medical practice. The trick is to know how to use it in a way that both engages fans and connects existing and prospective patients to one another. Here are three strategies that will help make your social...
by Melanie Herron | Jun 8, 2015 | Blog
To successfully market a medical practice, a variety of factors must be in place. One of the most important initial steps you should take is to define your target market. This means knowing your ideal patient. If you don’t know your target market, it can be virtually...
