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Point of Care Marketing: How Does Yours Stack Up?

Your facility has a “Back to School”event coming up. You’ll be given school/sports physicals, immunizations, and you’ve even decided to add some fun events into the day for the children. But if you’re simply relying on a newspaper or television ad to get the word out...

Seven Secrets of Negative Online Patient Reviews

In a busy medical practice it is nearly impossible to maintain a perfect reputation 100 percent of the time. Patients have different opinions and expectations of your practice and while most patients will sing your praises, you are bound to disappoint at least one....

Five Ways to Increase Patients with Internet Marketing

A successful medical marketing campaign begins with a purpose and ends with a new patient (or two). The process between these two points can be confusing, especially with the move from conventional marketing to Internet marketing. With Internet marketing, businesses...