by Melanie Herron | Aug 25, 2014 | Blog
Your facility has a “Back to School”event coming up. You’ll be given school/sports physicals, immunizations, and you’ve even decided to add some fun events into the day for the children. But if you’re simply relying on a newspaper or television ad to get the word out...
by Melanie Herron | Jul 25, 2014 | Blog
In a busy medical practice it is nearly impossible to maintain a perfect reputation 100 percent of the time. Patients have different opinions and expectations of your practice and while most patients will sing your praises, you are bound to disappoint at least one....
by Melanie Herron | Jul 11, 2014 | Blog
As you may have noticed, the health-related searching trend on Google is only increasing. It is probably becoming quite common for you to encounter patients who step into your office with Internet printouts. In recent weeks, how many times have you heard one of them...
by Melanie Herron | Jun 12, 2014 | Blog
One of the foundational elements of a successful medical marketing strategy is a blog. In fact, 92% of companies acquired a customer through their blog and businesses that blog have 434 more indexed webpages than those who do not. That means 434 more chances to get...
by Melanie Herron | Jun 3, 2014 | Blog
A successful medical marketing campaign begins with a purpose and ends with a new patient (or two). The process between these two points can be confusing, especially with the move from conventional marketing to Internet marketing. With Internet marketing, businesses...