by Melanie Herron | Sep 5, 2013 | Blog
In the 21st century, managing a reputation online is vital to the survival and growth of a medical practice. The Internet is usually the first place a new patient encounters a practice. How the practice is represented online will determine if a prospective patient...
by Melanie Herron | May 23, 2013 | Blog
It is an old adage that leaders are made through perseverance. Doctors have already become leaders by becoming medical servants to the masses but more often than not, they are lacking in the marketing department. “If everyone were to jump off a bridge, would you?”...
by Melanie Herron | Mar 7, 2013 | Blog
When marketing in any industry, it is important to choose the most effective ways to promote your business with the smallest monetary investment. Social media marketing has evolved into a very popular way for businesses to promote their practice and facilitate...
by Melanie Herron | Feb 13, 2013 | Blog
With almost 90% of businesses on Facebook, the climate of communicating with patients has changed dramatically. It is no longer a matter of if a healthcare provider should join social media; it is a matter of when. Deciding to implement social media within healthcare...
by Melanie Herron | Feb 1, 2013 | Blog
Blogging is one of the most effective ways to generate new leads and patients for your medical organization. Marketing has evolved from selling to educating. Blogs allow businesses to provide information on a variety of topics that are relevant to their organization....
