by Melanie Herron | Jan 25, 2013 | Blog
A common question among medical practices is whether or not they should hire a full-time marketing person or outsource. I can appreciate both sides of the debate having worked as both the marketing director of several health care organizations as well as the president...
by Melanie Herron | Dec 18, 2012 | Blog
Most people are aware of the potential HIPAA violations that can occur when using social media within a healthcare setting. But what many fail to recognize is the potential risk made by employees who utilize social media personally. A study by Nucleus Research found...
by Melanie Herron | Dec 7, 2012 | Blog
As 2012 comes to a close, medical practices are gearing up for the new year. If you haven’t already done so, this is the time to create a growth strategy for 2013. Marketing and strategic planning often take a back seat to the more pressing matters of the here and now...
by Melanie Herron | Oct 17, 2012 | Blog
The implementation of social media is something that many medical practices are hesitant to take on. The confusion about what to post or not post is only part of the list of concerns some doctors have. Many practices simply don’t have the time to get started nor...
by Melanie Herron | Oct 8, 2012 | Blog
One of the last things you want as a medical practice is a HIPAA violation. While many have embraced social media as an effective way to market their practice, others avoid it for fear of divulging confidential patient information. Social media should not be feared....
