by Melanie Herron | Jan 10, 2014 | Blog
Medical providers have an inherent responsibility to educate their patients. Outside of the exam room one of the most effective ways to achieve this is through medical blogging. Blogging not only provides information on health related topics, it is also an excellent...
by Melanie Herron | Nov 27, 2013 | Blog
The healthcare industry has changed dramatically over the recent years. Patients are aware now more than ever of the choices they have. Medical providers that offer fee for service specialties such as plastic surgery and LASIK, are often more aware of this than most...
by Melanie Herron | Sep 5, 2013 | Blog
In the 21st century, managing a reputation online is vital to the survival and growth of a medical practice. The Internet is usually the first place a new patient encounters a practice. How the practice is represented online will determine if a prospective patient...
by Melanie Herron | Mar 7, 2013 | Blog
When marketing in any industry, it is important to choose the most effective ways to promote your business with the smallest monetary investment. Social media marketing has evolved into a very popular way for businesses to promote their practice and facilitate...
by Melanie Herron | Oct 8, 2012 | Blog
One of the last things you want as a medical practice is a HIPAA violation. While many have embraced social media as an effective way to market their practice, others avoid it for fear of divulging confidential patient information. Social media should not be feared....
