by Melanie Herron | Jan 4, 2013 | Blog
Out with the old and in with the new. That is a saying that many can appreciate, especially at the start of a new year. When it comes to marketing, however, it can be challenging to step out of our comfort zones. It is easy to get in a rut and do the same thing (or...
by Melanie Herron | Dec 7, 2012 | Blog
As 2012 comes to a close, medical practices are gearing up for the new year. If you haven’t already done so, this is the time to create a growth strategy for 2013. Marketing and strategic planning often take a back seat to the more pressing matters of the here and now...
by Melanie Herron | Nov 8, 2012 | Blog
The people you have working in the front office of your practice have a very important job. These key staff members can transform the patient experience. They are the first people your patients talk to when calling to make an appointment. They are the first people...
by Melanie Herron | Aug 14, 2012 | Blog
Marketing a medical practice without a plan can be compared to driving to a destination without directions. Chances are you are going to get lost. Some practices believe that because they do not have much of a marketing budget they can just get by advertising as...
by Melanie Herron | Jul 11, 2012 | Blog
Inexpensive medical marketing seems difficult to imagine. That is because traditional marketing (TV, radio, newspaper and direct mail) methods are expensive, and depending on the market, are often ineffective. Marketing doesn’t have to be expensive or ineffective. In...
