by Melanie Herron | Jul 27, 2012 | Blog
What makes your practice stand apart from the competition? Why should a patient choose your practice over another’s? Differentiating your practice from others in your specialty and within your community is essential for success. If you are working hard trying to keep...
by Melanie Herron | Jul 18, 2012 | Blog
As marketing consultants, a question we frequently are asked is how to deliver the argument of adding social media to a medical practice. Medical providers are typically cautious when considering moving to the social media realm of marketing. This challenge puts the...
by Melanie Herron | Jul 5, 2012 | Blog
We are at the midpoint of 2012. This is an important time of the year to pause and assess where you are as a medical practice with respect to your 2012 marketing goals and objectives. Are your numbers lower or higher than you are were hoping or are you in line with...
by Melanie Herron | Jun 27, 2012 | Blog
Within any organization it is important to measure the effectiveness of your marketing strategy. This also applies to the unique healthcare industry. Dollars are often tight and must be spent wisely. To ensure you are making the most out of your marketing investment,...
by Melanie Herron | Jun 13, 2012 | Blog
Even with so much technology at our disposal, it can be quite challenging to find a good healthcare provider. There are an abundance of providers out there, but how do you find “the one” – the one that is going to provide the best care? And what constitutes the...
