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Social Media Usage in Medicine

A goal for many medical providers in 2012 is to develop a social media marketing strategy. While the majority of physicians realize the importance of having some type of online presence, hesitance is experienced by others. Interestingly, 90% of physicians use social...

Creating a Sustainable Marketing Strategy

As the year comes to a close, medical practices are seeing the last of their patients from 2011. Depending on your specialty, this may be an extremely busy time or a slow time. Regardless, it is a time to plan. A typical healthcare practice is very present minded....

Social Media’s Impact on Medicine

Social media provides an excellent platform for businesses to grow – but only when used properly. Many medical providers are hesitant about implementing social media into their medical practice. Many choose to implement social media without a strategy – virtually...

Why Marketing at the Point of Care is So Important

Patients come to your practice every day with a specific need. As a medical provider, it is your goal to meet most, if not all of your patients’ medical needs. What happens when your patient has a need that is not brought up during a visit because they do not know...

Compassionate Marketing

There are many different ways to communicate a message to a patient or prospective patient. I find the most successful messages are those that resonate with your consumer. North Carolina based hospital system, Wake Med, is doing just that through their radio and print...



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