by Melanie Herron | Jul 12, 2017 | Blog
If a picture is worth a thousand words, a picture taken and shared on social media by an influencer of a product or service should be worth a million – dollars. A simple picture or post shared by an influencer can often do more for a brand than traditional...
by Melanie Herron | Oct 24, 2016 | Blog
The desire for recognition is not a new concept. It is a fundamental human need to feel appreciated for the work that we do. Yet, according to Gallup, 70% of Americans feel unhappy, uninspired and less engaged at work. There is a direct link between employee...
by Melanie Herron | Jun 29, 2016 | Blog
Word of mouth (WOM) marketing is considered by 59% of small business owners to be the most effective form of marketing. Yet, many healthcare organizations fail to use WOM to its’ full potential. This is especially true for medical practices, where smaller marketing...
by Melanie Herron | May 26, 2016 | Blog
Authenticity can be defined as being real or genuine. As humans bombarded with over the top marketing messages, we have naturally become skeptics and hesitant to believe almost anything we hear. Businesses have become likened to politicians, just trying to get the...
by Melanie Herron | Apr 4, 2016 | Blog
A common concern we hear from doctors who are part of group practices is the feeling that the organization is not marketing them. It can be financially challenging for a healthcare system that has 10 doctors to market each provider individually, so instead, they...
