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Why Keywords Matter in Your Healthcare Website

Have you ever found yourself itching for information? Have you ever been curious to know the answer to a particular question or the location of a particular place? How often have you gone to Google or another search engine trying to find the answer, only to be...

Color is Key When Planning Your Online Presence

You might be thinking of choosing what’s best to put on social networks, website, or on third party sites but one piece of the marketing repertoire that companies often overlook is color. The purpose of a website is not to list everything imaginable about your...

Blogging Effectively Between Patients

Blogging is one of the most effective ways to generate new leads and patients for your medical organization. Marketing has evolved from selling to educating. Blogs allow businesses to provide information on a variety of topics that are relevant to their organization....

Should You Hire a Marketing Employee or Outsource?

A common question among medical practices is whether or not they should hire a full-time marketing person or outsource. I can appreciate both sides of the debate having worked as both the marketing director of several health care organizations as well as the president...

Successful Reputation Management in 5 Easy Steps

The reputation of a medical provider can drive the success or failure of a medical practice. Patients today use the internet to share their experiences with others. It is vitally important that medical providers take a proactive approach to online reputation...