by Melanie Herron | Dec 7, 2012 | Blog
As 2012 comes to a close, medical practices are gearing up for the new year. If you haven’t already done so, this is the time to create a growth strategy for 2013. Marketing and strategic planning often take a back seat to the more pressing matters of the here and now...
by Melanie Herron | Nov 8, 2012 | Blog
The people you have working in the front office of your practice have a very important job. These key staff members can transform the patient experience. They are the first people your patients talk to when calling to make an appointment. They are the first people...
by Melanie Herron | Oct 31, 2012 | Blog
An essential component of any medical marketing and branding strategy is public relations. Public relations is the communication with a target market and can include a variety of vehicles including: press releases, articles, press conferences, media events,...
by Melanie Herron | Oct 17, 2012 | Blog
The implementation of social media is something that many medical practices are hesitant to take on. The confusion about what to post or not post is only part of the list of concerns some doctors have. Many practices simply don’t have the time to get started nor...
by Melanie Herron | Oct 8, 2012 | Blog
One of the last things you want as a medical practice is a HIPAA violation. While many have embraced social media as an effective way to market their practice, others avoid it for fear of divulging confidential patient information. Social media should not be feared....
