by Melanie Herron | Jan 4, 2013 | Blog
Out with the old and in with the new. That is a saying that many can appreciate, especially at the start of a new year. When it comes to marketing, however, it can be challenging to step out of our comfort zones. It is easy to get in a rut and do the same thing (or...
by Melanie Herron | Dec 18, 2012 | Blog
Most people are aware of the potential HIPAA violations that can occur when using social media within a healthcare setting. But what many fail to recognize is the potential risk made by employees who utilize social media personally. A study by Nucleus Research found...
by Melanie Herron | Dec 7, 2012 | Blog
As 2012 comes to a close, medical practices are gearing up for the new year. If you haven’t already done so, this is the time to create a growth strategy for 2013. Marketing and strategic planning often take a back seat to the more pressing matters of the here and now...
by Melanie Herron | Nov 28, 2012 | Blog
Within the healthcare industry, social media allows providers to engage and educate their patients and prospective patients. Many practices are interested in joining the more than 11 million businesses that have a Facebook page but are hesitant. Two things holding...
by Melanie Herron | Oct 31, 2012 | Blog
An essential component of any medical marketing and branding strategy is public relations. Public relations is the communication with a target market and can include a variety of vehicles including: press releases, articles, press conferences, media events,...
